Marketing & Sales – Domain Guide

Overview

Boost conversions across the funnel

Use these structured prompts to generate high-quality assets for awareness, acquisition, and retention—consistently and on-brand.

Start free Prompt engineering guide

Quick start

Facebook/Instagram ad

Write a high-converting ad for [product] targeting [audience].
Include: strong hook, benefit bullets, social proof, and clear CTA.
Constraints: 90 chars headline, 125 chars primary text, 30 chars CTA label.
Tone: [professional/friendly/playful].

Landing page hero

Create a hero section for [offer] to [audience].
Deliver: headline (≤8 words), subhead (≤18 words), 3 trust badges,
primary CTA label + alt CTA. Provide 2 variations.

Email sequence (3 parts)

Draft a 3-email sequence for [goal].
Email 1: value primer. Email 2: objection handling. Email 3: urgency.
Each: subject (≤48 chars), preview (≤90 chars), body (≤120 words).

Templates

Reusable prompt templates

Customer persona

Top-funnelResearch

Act as a market researcher. Build a persona for [product].
Include: jobs-to-be-done, pains, gains, buying triggers, channels,
info diet, and key objections. Output as a table.

Value proposition grid

Positioning

Generate a value prop grid for [product] vs [competitor(s)].
Columns: benefit, proof, differentiator, metric, message angle.

Google search ads

Acquisition

Create 10 RSA headlines (≤30 chars) and 4 descriptions (≤90 chars)
for [keyword group]. Add 3 sitelinks (≤25 chars) and callouts.

Feature launch email

Retention

Announce [feature] to existing users. Include: what, why, value,
1-liner setup, and CTA to try now. Provide plaintext + HTML copy.

Case study outline

Social proof

Outline a case study for [customer segment]. Sections: context,
challenge, solution, implementation, results (with % metrics), quote.

Onboarding checklist

Activation

Create a week-1 onboarding checklist for [product] with 7 steps,
owner, expected time, and success metric per step.

Best practices

Always specify channel constraints (character limits, structure, formatting).
Provide audience, stage of funnel, and objection to address.
Request multiple variations and force contrast (tone, angle, proof).
Ask for measurable claims with placeholders for metrics.

FAQs

How do I adapt prompts for different channels?: Keep the core message, then apply each channel’s constraints and tone presets.
What improves ad performance most?: Specific proof, crisp benefit language, and tight alignment to the audience pain.